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Big 12 unveils new logo

Updated: June 30, 2014, 6:00 PM ET
Associated Press

IRVING, Texas -- The Big 12 is redesigning its logo, sticking with the same roman numerals for the 10-team conference.

The second rebranding since the league formed in 1996 features a rounded, modern-looking "XII" to replace a more traditional block design. The new look was unveiled Monday, a day before the July 1 start of the athletic year for colleges.

The league said earlier this year there were still no plans to change the name despite realignment that resulted in a net loss ...

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