Longhorns hook record merchandising revenue
AUSTIN -- The University of Texas can add another national title: first in merchandising.
Bolstered by a national football championship, UT led the nation in licensing revenue and set a record with $8.2 million in royalties from 2005-06, according to the company that handles merchandise licensing for 82 Division I-A schools.
The record sales mark the first time UT has been first in royalties, knocking North Carolina from No. 1 for the first time in five years.
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