Colleges have seen money woes before
If you dropped one of today's athletic directors into a time machine and dialed up 1930, the first full season after the onset of the Great Depression, Mr./Ms. AD would recognize what ailed college sports. The numbers may be different but the issues are the same. Income is shrinking and debt taken on in the good times must still be served.
College sports suffered during the Great Depression the same as the rest of the nation. Attendance plummeted. Schools fired assistant coaches, ...
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Business Of College Sports
College sports are not immune to the current economic woes. Teams are being cut and athletic departments are struggling to bridge budget gaps.