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NCAA: Where does the money go?

Originally Published: July 12, 2011
By Mark Schlabach | ESPN.com

When NCAA president Mark Emmert was asked earlier this year why college sports' governing body didn't sponsor an Ultimate Frisbee championship, he suggested the NCAA didn't have a "tsunami of cash" at its disposal.

But an examination of the NCAA's 2010-11 operating budget suggests it at least has very deep pockets.

According to an NCAA budget released Feb. 15, the Indianapolis-based group expected to rake in $757 million through TV and marketing rights fees, championship ...

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