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Arizona State unveils newer mascot

Updated: May 8, 2013, 8:21 PM ET
Associated Press

TEMPE, Ariz. -- Arizona State's initial unveiling of its upgraded mascot was part news conference, part show, Sparky stalking around and pumping his fists in front of a honeycombed backdrop, surrounded by cheerleaders and a marching band.

Given a second shot at a first impression, the school went a more subdued route, revealing the newest new Sparky through social media outlets on Wednesday.

Yes, the decision to introduce the upgraded Sparky online was geared toward driving traffic ...

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