FORT WORTH, Texas -- Daniel B. Morrison Jr., commissioner of
the Southern Conference, was named athletic director at TCU on
Morrison replaces Eric Hyman, who became South Carolina's AD
last month. Morrison will assume his duties in mid-June.
Morrison was credited with establishing strategic partnerships
with corporate and educational entities while heading the Southern
Conference, as well as a stronger television schedule for the
The conference also began an internship program in conjunction
with NFL Europe.
"We are very pleased with the outcome of this extensive
national search," said TCU Chancellor Victor J. Boschini Jr. "Dr.
Morrison's expertise in academic administration and college sports
is integral to TCU's future in collegiate athletics. Additionally,
his knowledge of athletic conference organizations, negotiation and
management of unique partnerships and visible community involvement
are vitally important to TCU."
Morrison, 51, was senior vice president at Wofford College in
Spartanburg, S.C., from 1997-2001, focusing on business operations
and enrollment management. He was Wofford's athletic director from
Morrison became commissioner of the Southern Conference in 2001.