Discussion

Dayton cashes in on Flyers' success

Updated: May 23, 2014, 2:26 PM ET
By Darren Rovell | ESPN.com

Dayton's surprise run to the Elite Eight of this past season's NCAA tournament was worth nearly $73 million to the city.

A report issued by Dayton's city commissioners this month concluded that the Flyers garnered the equivalent of $36.7 million for Dayton during the play of their four games, $34.5 million from replays and television clips, and $726,321 in value from social media posts. The team's Twitter handle, @daytonflyers, received more than 90 million impressions from the ...

Read full story

Comments

Use a Facebook account to add a comment, subject to Facebook's Terms of Service and Privacy Policy. Your Facebook name, photo & other personal information you make public on Facebook will appear with your comment, and may be used on ESPN's media platforms. Learn more.


MORE MEN'S COLLEGE BASKETBALL HEADLINES