Sirius signs deal for men's NCAA basketball tournament through 2007
NEW YORK -- Sirius Satellite Radio Inc. signed a deal to air the men's NCAA basketball tournament through 2007, the latest move made in an attempt to draw customers through sports programming.
Sirius will broadcast every game of the tournament for the next three years, the network said Monday. Financial terms were not disclosed.
Sirius and its competitor, XM Satellite Radio Holdings Inc., recently started signing personalities and sports leagues in an effort to attract new subscribers.
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