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Here's hoping for a more mad Friday

Originally Published: March 15, 2012
By Eamonn Brennan | ESPN.com

The oft-repeated March Madness advertisement is a yearly tradition. Every year, the TV viewer sees a handful of commercials over and over again. Some are hilarious. Some are grating. Most are pretty nondescript.

One of 2012's more frequent ads features a pair of alliterative rhetorical questions: "Is it March Monotony? March Middle of the Road?"

The punch line, of course, is "No -- it's March Madness!" But on Thursday, the viewer at home could be forgiven if he or she replied to either ...

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