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Madness, yes, but with a purpose

Originally Published: March 1, 2013
By Dana O'Neil | ESPN.com

No one remembers, so goes the adage, who finished second.

Mostly it's true. With the exception of the occasional pageant queen who steps in to fill her scandalized sister's Christian Louboutins, the runner-up and the also-rans are essentially yesterday's news.

Which is what makes the NCAA tournament so wonderfully and quirkily unique.

The winners are lauded and celebrated, their names etched into record books and their banners hung in the rafters.

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