First week ratings highest in 15 years
NEW YORK -- The NCAA tournament's first week has earned its highest television rating in 15 years.
The broadcasts on CBC, TBS, TNT and truTV averaged a 5.8 household rating and 12 share, the highest rating for the tournament's first week since 1998. That year, the rating was 5.9 and 15 share.
The networks say that's up 27 percent from last year's 5.6 and 11.
The broadcasts also had the highest viewership since 1993, averaging 8.9 million total viewers -- a 9 percent increase ...
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