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Florida man to trademark 'Dunk City'

Updated: March 29, 2013, 4:51 PM ET
By Darren Rovell | ESPN.com

A music producer who lives in the town where Florida Gulf Coast University is located has filed for a trademark for the term "Dunk City."

Charlie Pennachio, of Fort Myers, Fla., filed papers with the U.S. Trademark and Patent Office on Monday, just a day after the FGCU men's basketball team defeated San Diego State 81-71 to become the first No. 15 seed in tournament history to advance to the Sweet 16.

Pennachio told ESPN.com that his son goes to the school and he was encouraged ...

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