Hampton (3-10) led 30-29 at halftime but used runs of 9-0 and 11-2 to build a 14 point lead, 61-47, with 4:20 to play.
The Dukes (7-8) responded with six straight points as part of a 14-2 run to cut the deficit to 63-61 with 2:04 left. Devon More led the way with eight points during that stretch.
Hampton quickly re-extended the lead to 67-61, and James Madison never pulled closer than three again.
Maxwell had 11 points and 10 rebounds.
James Madison shot 40.8 percent (30 of 49) from the field but connected on just 27.3 percent (6 of 22) from 3-point range. The Dukes did finish with 14 second-chance points -- Hampton didn't have any.
Rayshawn Goins led James Madison with 16 points.
Indiana guard James Blackmon Jr., who averaged 15.8 points in 13 games before being injured last season, has withdrawn from the NBA draft.
Isaiah Briscoe has decided to withdraw from the NBA draft and will return to Kentucky for his sophomore season. Marcus Lee intends to transfer.
The Big 12/SEC Challenge will again feature Kansas and Kentucky, this time at Rupp Arena. That's not the only exciting matchup in next season's midseason conference showdown.
|South Carolina State||12-4||1||19-15|
|North Carolina Central||7-9||6||13-19|
|North Carolina A&T||7-9||6||10-22|