William & Mary (10-6, 2-1 Colonial Athletic Association) hit 10 of 20 from beyond the arc and shot 56.9 percent from the field, including 70.8 percent in the first half en route to a 42-24 lead at halftime. The Tribe used a 29-7 run to build a 22-point lead shortly before the half.
Thornton was 4 of 6 on 3-pointers and hit 6 of 10 from the field, while Rusthoven hit 6 of 9 field goals.
Andre Nation scored a career-high 25 points for James Madison (6-13, 1-4), which got out-rebounded 35-24 and lost its fourth straight game. James Madison was just 5 of 23 from beyond the arc and 11 of 22 from the free throw line.
Florida State's student government has passed a resolution discouraging Seminoles fans from wearing Native American headdresses at games.
The second annual Gavitt Tipoff Games, eight games between members of the Big East and Big Ten to be played Nov. 14-18, will feature Villanova at Purdue in the opener.
Michael Lewis is leaving his assistant coaching job at Butler to take the same position at Nebraska under Tim Miles.