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What the Trojans won't do: Three-Pete

USC might win its third straight national championship, but Darren Rovell says the Trojans won't "Three-Peat" or even "Three-Pete."

Originally Published: December 23, 2005
By Darren Rovell | ESPN.com

On May 13, Kyle Bunch opened a forwarded e-mail and was surprised at what he saw:

"In accordance with our Intellectual Property Rights Policy, a representative for Riles & Co., the owner of the Trademark Three Peat, provided us with a notice stating that your use of the mark Three Pete infringes upon their intellectual property rights."

Because the USC Trojans have won back-to-back national football championships, Bunch had been selling "Three-Pete" shirts in anticipation of head ...

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