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PlayStations, Blu-ray players, Oakleys … and hair dryers

Updated: December 18, 2008, 1:01 PM ET
By Heather Dinich | ESPN.com

There are gadgets and gizmos, Crocs and caps, headphones and … hair dryers?

"Wait," Trent Hilburn, a spokesman for the Brut Sun Bowl, hastily interjected. "Let me explain."

Explaining is something Hilburn did 11 times so far this week (not that he's counting) when asked why, exactly, the Brut Sun Bowl gives dozens of burly football players hair dryers as part of their gift package.

For the past 25 years, Helen of Troy, which owns Brut and is the ...

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