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Kiffin has raised profile without coaching a game

Updated: March 5, 2009, 10:01 PM ET
Associated Press

KNOXVILLE, Tenn. -- Some see negative press. Lane Kiffin sees a recruiting bonanza.

If you think all the attention Tennessee's new coach has gotten in his first 100 days has been a negative for him and the team, think again.

When he tried to fire up donors at a recruiting celebration by joking that Florida coach Urban Meyer cheated, Kiffin drew a reprimand from the Southeastern Conference. He also had to apologize to the Gators.

Then the coaching staff staged a mock news conference ...

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