PR firm hired to make push for Boise St.

Updated: November 5, 2009, 10:32 AM ET
By Graham Watson | ESPN.com

The Western Athletic Conference is using Boise-based PR firm Scott Peyron & Associates to help Boise State's football team in its push for a BCS bowl.

The firm was put on a monthly retainer this summer to help promote Boise State as a legitimate participant in a BCS bowl should it go undefeated regardless of whether another nonautomatic qualifying school is ranked ahead of it.

Last season, the Broncos were undefeated during the regular season and ranked No. 9 in the BCS standings, ...

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