Penn State to spend $2.5M on PR
STATE COLLEGE, Pa. -- Penn State University has hired two public relations firms to help it deal with the continuing fallout from the Jerry Sandusky child sex-abuse scandal.
The university announced Wednesday that it has retained Edelman and La Torre Communications. The firms will be paid about $2.5 million over the next year.
Penn State says the firms will communicate with current and prospective students, alumni, faculty, staff, parents and media as well as "support the university ...
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