Buffalo Wild Wings to sponsor bowl

Updated: July 23, 2012, 4:23 PM ET
Associated Press

SCOTTSDALE, Ariz. -- The Insight Bowl has become the Buffalo Wild Wings Bowl under a new sponsorship agreement.

The change was announced Monday by the Valley of the Sun Bowl Foundation, which operates the postseason contest played at Sun Devil Stadium in Tempe.

Minnesota-based Buffalo Wild Wings operates 835 sports-themed restaurants in the United States and Canada.

Initially known as the Copper Bowl and played in Tucson, the event was founded in 1989. It moved to Phoenix in ...

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