Big East plans to keep name after all
PHILADELPHIA -- Big East commissioner Mike Aresco says there are no plans for the conference to change its name and negotiations are expected to start soon with ESPN on a new TV deal.
Aresco shot down speculation the Big East was considering tweaking its name because of its growth to a four time-zone league. Aresco says, "There's tremendous brand equity built up in the Big East name."
Joe Bailey, the conference's former interim commissioner, had said this week the Big East ...
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