Pac-12 off to sizzling, surprising start
In his three years as commissioner, Larry Scott has transformed the Pac-12 from merely an athletic conference into a business-school petri dish.
Scott expanded the league from 10 members to 12 (but not before trying for 16). He seized the conference's games, marketing and media, declared them "intellectual property" and created Pac-12 Enterprises -- an umbrella multi-platform content company -- to sell and monetize them. He has planted the league flag on the far edge of the Pacific Rim, ...
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