ESPN has deal to show Sugar Bowl
ESPN has reached a 12-year agreement with the Southeastern and Big 12 conferences for the rights to air the Allstate Sugar Bowl in New Orleans across multiple platforms through 2026.
The agreement begins in January 2015 with the inaugural game between the SEC and Big 12 champions. Each year, the Sugar Bowl, previously referred to as the Champions Bowl, will be played Jan. 1 in prime time.
The TV partnership was announced Wednesday by ESPN president John Skipper, SEC commissioner Mike ...
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