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Aggies spend big on Johnny Manziel

Updated: December 9, 2012, 12:10 AM ET
By Darren Rovell | ESPN.com

Schools used to spend money on trying to win their player the Heisman Trophy.

Now they spend money once their player has won it.

On the heels of its redshirt freshman quarterback Johnny Manziel winning the Heisman on Saturday night, Texas A&M isn't wasting any time marketing itself.

So Johnny Football will become Johnny Broadway in the next 24 hours, as the school will toast the latest Heisman winner with a billboard in the heart of Times Square in New York City.

Without ...

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