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No title sponsor for playoffs

Updated: March 12, 2013, 6:58 PM ET
By Ivan Maisel | ESPN.com

The conference commissioners and college administrators who oversee college football's new championship format, which will begin in 2014, expect to unveil its name and logo at their meeting in Pasadena, Calif., next month, executive director Bill Hancock said.

That title, Hancock said, will not include a sponsor.

"It won't be 'The Vizio Championship Tournament,'" Hancock said, using the Rose Bowl title sponsor as an example. "The Final Four doesn't have one. The Masters doesn't. ...

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