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Bobby Bowden takes marketing role

Updated: July 2, 2013, 3:55 PM ET
By Andrea Adelson | ESPN.com

Former Florida State coach Bobby Bowden will have a much bigger presence around the athletics program in the years ahead.

Only months after announcing he would attend his first two football games since retiring in 2009, Bowden has agreed to a marketing and promotions deal to raise money for the athletics department, the school announced Tuesday.

The multiyear agreement between Bowden and Seminoles Boosters, Inc., will begin in January 2014, and calls for Bowden to make public ...

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