INDIANAPOLIS -- An NCAA study found this year's Women's
Final Four produced more than $19.1 million in economic benefits to
the Tampa metropolitan area.
According to the survey, more than 21,000 people visited the
host city in April because of the tournament. During the average
stay, 4.2 days, visitors spent $16,655,769 and another $1.8 million
in taxes and other charges. Local organizations spent nearly $2.4
million, for a total of $19,114,228.
Spending figures from the city's local organizing committee were
not included in the tally. Ticket sales and spending by local
residents also were excluded.
The study surveyed fans who attended NCAA tournament games, an
outdoor festival and Hoop City, the indoor, interactive basketball
experience that is now a prominent attraction at the men's and
"The Women's Final Four has once again shown it is a proven
winner on and off the court," said Sue Donohoe, NCAA vice
president of Division I women's basketball. "Our corporate
champions and corporate partners enjoy the strong outreach provided
by our championship, and our loyal fans continue to support our
The survey found 91 percent of the fans who attended games and
87 percent of those who went to Hoop City were from out of town.