Hard Rock boots Metallica for Mo

Updated: September 26, 2013, 9:34 AM ET
By Darren Rovell | ESPN.com

Throughout the year, teams have honored Mariano Rivera's final season in different ways. On Thursday, Hard Rock Cafe will offer its own special spin to send off the closer, who will be playing his last game at Yankee Stadium.

[+] EnlargeMetallica
AP Photo/Kathy WillensFans were treated to Metallica playing "Enter Sandman" on Sunday but will no longer be hearing Mariano Rivera's entrance music at Hard Rock Cafes.

In a ceremony before Thursday night's game, Hard Rock will announce that Rivera's warm-up song, Metallica's "Enter Sandman," will be yanked from its song system to be retired from all Hard Rock-branded restaurants, hotels and casinos worldwide -- with the exception of Hard Rock Cafe Yankee Stadium.

David Miller, director of operations for Hard Rock International, said it was a small gesture to honor "one of the greatest athletes of our generation." It's the first time the company, which has a total of 173 venues across 53 countries, has "retired" a song.

As part of the pregame ceremony, Hard Rock will present Rivera with a unique Martin D-18 1939 acoustic guitar and a check of $10,042 to the Mariano Rivera Foundation.

The song was played live at Yankee Stadium on Sunday by Metallica, whose "Enter Sandman" debuted on its 1991 album. The Yankees started using it for Rivera beginning in the 1999 season.

Aside from the Hard Rock at Yankee Stadium, the two brands are co-owners of NYY Steak, with locations at Yankee Stadium and Coconut Creek, Fla., and one scheduled to open in Manhattan in November.

Darren Rovell | email

ESPN.com Sports Business reporter

SPONSORED HEADLINES

Comments

Use a Facebook account to add a comment, subject to Facebook's Terms of Service and Privacy Policy. Your Facebook name, photo & other personal information you make public on Facebook will appear with your comment, and may be used on ESPN's media platforms. Learn more.


EDITORS' PICKS

  • Dollars And Sense?
    JPP said he's 'worth a lot of money,' before perhaps his final game with Big Blue.
  • Sayonara
    Hiroki Kuroda is leaving the Yankees and MLB to go back and pitch in Japan.
  • Say What?
    Deron Williams returned to action Friday, off the bench, and that may continue.
  • Too Legit To Quit
    Jets WR Percy Harvin (ribs) sounds determined to play in Sunday's season finale.
  • Chumps!
    We rank our top 10 most loathed New York sports figures of 2014.

ALSO SEE

MORE MLB HEADLINES