The NBA will donate proceeds from the sale of Jason Collins jerseys to the Gay, Lesbian & Straight Education Network and the Matthew Shepard Foundation, the league announced Friday night.
The league said donations will total no less than $100,000.
The NBA also will auction off Collins' game-worn, autographed jerseys to benefit the same organizations.
Collins became the first active openly gay player in NBA history Sunday, when he signed a 10-day contract with the Brooklyn Nets.
Collins wears jersey No. 98 in honor of the late Matthew Shepard, who was beaten, tortured and murdered in a 1998 anti-gay hate crime in Wyoming.
Collins met privately with Shepard's parents and brother following Thursday night's game against the Denver Nuggets, and gave them an autographed black and white jersey.
He tweeted about the meeting afterward:
- Jason Collins (@jasoncollins34) February 28, 2014
Collins' No. 98 jersey has been the top-selling jersey at NBAStore.com since it became available Tuesday.
"I'm thrilled to work with the league to support two fantastic organizations, both of which work tirelessly to ensure LGBT youth get the resources and assistance they need to be successful in life," Collins said in a statement.
Collins scored his first three points of the season Thursday night.