CORTLAND, N.Y. -- Rex Ryan just can't help himself.
Asked Friday why he signed, "Soon to be champs," on the training camp touring bus of ESPN NFL Insider Adam Schefter, the Jets coach said, why not?
That's his belief and he doesn't mind repeating himself.
"The first step is, if you don't believe it yourself, your team darn sure won't," Ryan said. "Again, I'm not apologizing, I just know what's going to happen. My crystal ball I'm seeing a Super Bowl trophy in there. I could be wrong, but that's what I see."
Last season Ryan implemented a policy of talking big and not shying away from stating goals that might have seemed premature and unwise for a first-year coach. But after reaching the AFC title game, it doesn't seem quite as far-fetched.
"That's what I'm saying. That's our mentality, that's our goal and I've got confidence to put it up there," Ryan said. "I believe we'll do it, so why wouldn't we say it, why wouldn't we go for it?"
Schefter wrote in his column on ESPN.com that Ryan was the first this summer to write anything other than his name.
With all of the HBO "Hard Knocks" cameras swarming around the practice field in Cortland, chronicling the Jets' comings and goings, it seems that Ryan's way has gained traction. Players talked Super Bowl on the first day of training camp. Ryan said he's taken plenty of heat, and been told to sit down and win a game before being so loud about the championship.
"I've won a lot more than that person writing it, I can promise you that," Ryan said. "I've been there, my family's been to a bunch of these things. I know how to get there."
Ryan knows he would look pretty silly if his team starts 1-4, but worrying about his image isn't enough to make him pipe down.
"We'll see what happens," he said. "I'm not embarrassed to say I think it'll happen; the great thing is we get to prove it soon. That's the beauty of it."