- Darren Rovell, ESPN.com Sports Business reporter
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The NFL isn't looking to use a Super Bowl in the New York area to price out Joe Fan.
Based on the current proposed face values obtained by ESPN.com, three of the five non-premium ticket prices will be higher than last season's Super Bowl in New Orleans, while two price points will actually be lower.
The NFL is considering pricing the best non-premium seats at MetLife Stadium at $1,500, as opposed to the $1,250 it cost for a similar seat in the lower bowl in New Orleans for last season's game, according to sources familiar with the league's thinking.
After the $1,500 price, there's a $1,200 seat and a $1,000 seat (both of which cost $950 last season).
The league is strongly considering dropping 30 percent of the upper level tickets from $950 last season to $800 this season. The worst seats in the house, the upper corners, are also likely to see a drop of $150 per ticket. Those seats, which the league gives out in its lottery, would cost $500 instead of the $650 they cost last season.
One catch: Because the NFL knows these tickets are often flipped, this season the league will insist that those who win the lottery show up at the stadium to pick up their tickets.
NFL spokesman Brian McCarthy said that, in all, roughly 40 percent of tickets will still cost less than $1,000.
The NFL is, however, looking to take advantage of the premium market more than ever before, using resale ticket prices in New York as a guide. Club level mezzanine seats are likely to cost about $2,600, up from $1,500 for last season's Super Bowl, according to a report in Tuesday's Wall Street Journal.
The league will make even more money this season versus last, as MetLife's Super Bowl capacity of roughly 78,000 is about 7,000 more than that of the Mercedes-Benz Superdome.
ESPN.com reported last week that suites for the game were commanding record prices, with one 24-person suite selling for $750,000.
While fans who get tickets through the teams, sponsors and lottery pay face value for seats, as do the players, roughly 25 percent of the non-premium tickets historically have been resold for each game on the secondary market, often for more than a $1,000 markup. Based on the resale value of past games, industry insiders believe the league still hasn't come close to reaching a point where it will find price resistance.
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