- Darren Rovell, ESPN.com Sports Business reporter
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After what her agent calls serious consideration, the tennis player has decided not to change her name to Sugarpova for the US Open next week.
The Times of London reported that the tennis player was set to change her name to the name of her candy company for the final Grand Slam tournament of the year, but her agent, Max Eisenbud, told ESPN on Tuesday that "we ultimately decided against it."
"Maria has pushed her team to do fun, out-of-the-box-type things to get the word out about Sugarpova," Eisenbud said. "In Miami, we're going to fill a glass truck full of candy and drive it around town. This was an idea that fell along those lines. But, at the end of the day, we would have to change all her identification, she has to travel to Japan and China right after the tournament and it was going to be very difficult."
In order to change her name, Sharapova -- who is a Russian citizen but has a green card and resides in Florida -- would have had to file a name change petition in the state, submit fingerprints, have a background check and have a hearing before a judge. If the judge signed an order, the name change would be official.
Sugarpova, a premium line of gummy candies and gum, has caught on quickly since she introduced it last year. In its first year, the company sold 1.8 million bags of its candy around the world in North America, Europe and Asia with planned launches in South America later this year. She is also extending the brand this fall by selling pendants, purses and other accessories with the company's lips logo on them.
Sharapova earned an estimated $29 million from June 2012 to June of this year, according to Forbes Magazine, the highest amount earned by a female athlete.
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