DEL MAR, Calif. -- Advertising may appear on silks, jockey attire, and saddle towels
by the end of the year in California after the California Horse Racing Board
amended a rule prohibiting such displays.
The ads would be a first in North American racing. Ads have been appearing on
jockeys' attire in the United Kingdom since the early 1990's.
There will be a 45-day notice of the rule change before the board will officially
make the change. Then, the rule must be reviewed by the secretary of state's
Any advertisements must be approved by the stewards for content. There are
existing rules for size, restricting ads on silks to chest emblems, and on jockeys'
attire to a space on the pantlegs.
"I think it's hard to predict where it will go," said Barry Broad, a lobbyist for the
Jockeys' Guild. "I think you can only categorize this as removing the legal barrier."