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'Linsanity' a boon for NBA in China

Updated: February 19, 2012, 5:27 PM ET
Associated Press

BEIJING -- The excitement surrounding New York Knicks point guard Jeremy Lin is providing a fresh impetus to the NBA's lucrative China business in the wake of Yao Ming's retirement.

The Harvard graduate's stunning rise this month is spurring further growth in viewership and merchandise sales that soared during the years Yao played with the Houston Rockets, NBA China CEO David Shoemaker said in an interview Friday.

The league's Beijing office is working hard to nurture the frenzy surrounding ...

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