Jeremy Lin and the NBA's horizons

No doubt about it now: Basketball is a global sport that other U.S. leagues can't match

Originally Published: February 23, 2012
By Michael Wilbon | ESPN.com

There probably aren't many times when the NFL looks at the NBA with envy, but this surely has to be one of them. Dominant as it is domestically, professional football has no equivalent to the global phenomenon that is Jeremy Lin right now. While the NFL still tries to convince international audiences they should pay attention, the NBA enters its All-Star weekend with not just the hottest story -- Lin -- but with an expanding brand, one that has a foothold once again in China.

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