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Jon Spoelstra eyes family's first ring

Former Nets exec living vicariously through his son, Erik -- in more ways than one

Updated: June 21, 2012, 12:44 PM ET
By Ian O'Connor | ESPNNewYork.com

As a former executive with the New Jersey Nets, a marketing man once saddled with the unmarketable likes of Derrick Coleman and Chris Morris, Jon Spoelstra is living vicariously through his son, Erik, in more ways than one.

Without even applying a single trick of his public-relations trade, Jon could have sold out every game at his Meadowlands arena with LeBron James and Dwyane Wade on his side.

"A dream team for marketing purposes," Jon said by phone.

But this isn't only about ...

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