Lynch cashing in on 'Beast Mode'

Updated: January 17, 2014, 1:58 PM ET
By Darren Rovell | ESPN.com

Marshawn Lynch isn't letting anyone else cash in on his "Beast Mode" moniker.

The Seattle Seahawks running back earned in the mid-six figures from licensing the phrase in 2013, according to agent Doug Hendrickson. Lynch has two registered trademarks, to use the term on clothing and hats, and has two trademarks pending to be able to use "Beast Mode" on sunglasses, headphones, bracelets and cleats.

"He has spent a lot of money to make sure he owns and protects this," Hendrickson said.

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