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NFL should fear overexposure

Mark Cuban is right about the NFL but his reasoning is a bit off

Originally Published: March 26, 2014
By Jason Whitlock | ESPN.com

Mark Cuban's assertion that the NFL can be undermined by overexposure isn't remotely far-fetched. Overexposure can ruin anything.

For example, there's a reason smart women and men choose lovemaking in the dark and a fair amount of foreplay. We understand the dangers of overexposure and "anticipointment," the anticipation of disappointment.

Intimacy, believe it or not, has been around longer and is more popular than football. And, just like football, sex can be ruined. Ask your average ...

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