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Jerry Jones sending wrong message

Owner is accepting mediocrity by touting Dallas' entertainment value, popularity

Originally Published: April 12, 2014
By Ashley Fox | ESPN.com

If Jerry Jones doesn't care, why should anyone else?

If the standard for excellence for the Dallas Cowboys, as set forth by the owner and general manager of the team, is measured in Nielsen ratings, and not Lombardi trophies, what is the incentive for anyone inside the organization to strive for anything better than mediocrity?

The answer is simple. There isn't any.

Back in the day, when Jones was the fledgling owner of the Cowboys, he set the bar higher than he did earlier ...

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