Falcons unveil 'Memories' program

Updated: August 26, 2014, 6:35 PM ET
By Darren Rovell | ESPN.com

For the first time, all Falcons season-ticket holders will be eligible to get a cheerleader visit at their seat.

It's part of the team's "Memories" program, which seeks to give the team's most loyal fans experiences that they will remember.

Fans can use memory points, which they are awarded based on longevity of being a season-ticket holder, to stand on the field during the player intros, get a personal visit from the team mascot or receive an autograph from a Falcons player.

But ...

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