A very difficult double play
The advertising executives who came up with the campaign probably figured they had a winner.
Bo Jackson played with the Raiders from 1987 to 1990 before his career was cut short by a hip injury.
They could not have known just how much of a winner it would be.
It was 1989. Bo Jackson was a big hit, both as a power-hitting outfielder with the Kansas City Royals and as a bruising running back
with the Los Angeles Raiders. This was something virtually unheard of. The very thought ...
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