PepsiCo, NFL renew sponsorship deal

Updated: September 6, 2011, 6:13 PM ET
Associated Press

PepsiCo Inc. and the NFL said Tuesday that they are renewing their marketing partnership with a new 10-year deal that begins next year.

The financial terms of the contract weren't disclosed.

However, a person close to the matter who asked not to be named because the person wasn't permitted to speak publicly told The Associated Press that PepsiCo would pay roughly $90 million a year in rights fees.

That's nearly $1 billion over the length of the contract to make its Pepsi, Gatorade, ...

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