PepsiCo, NFL renew sponsorship deal
PepsiCo Inc. and the NFL said Tuesday that they are renewing their marketing partnership with a new 10-year deal that begins next year.
The financial terms of the contract weren't disclosed.
However, a person close to the matter who asked not to be named because the person wasn't permitted to speak publicly told The Associated Press that PepsiCo would pay roughly $90 million a year in rights fees.
That's nearly $1 billion over the length of the contract to make its Pepsi, Gatorade, ...
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