Total reboot

The 49ers haven't made the playoffs since 2002. That's nothing a wild attitude adjustment can't fix.

Updated: December 1, 2011, 11:49 AM ET
By Tim Keown | ESPN The Magazine

This article appears in ESPN The Magazine's Dec. 12, 2011 "Interview Issue."

IT'S NOT SO MUCH that Jim Harbaugh says goofy stuff, though that's definitely part of why his team hangs on his every word. It's far more important, particularly to his players, that he believes every single word he says.

The key to understanding Harbaugh is to see the world through the eyes of a 49er, preferably one who's endured the lean years that preceded the rookie coach. Once ...

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