NBC: 2.1M live streamed Super Bowl
NEW YORK -- The first live stream of the Super Bowl drew 2.1 million unique viewers, NBC said Thursday.
That's a small fraction of the record 111.3 million viewers that watched NBC's broadcast of the big game. But it was still enough to make it the most-watched single-game sports event online, according to the network.
Kevin Monaghan, managing director of digital media for NBC Sports Group, said the live stream "exceeded our expectations in every way."
The New York Giants' 21-17 ...
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