Players shouldn't be only fall guys
Coaches, execs, owners also must be held accountable for brutal nature of game
If NFL commissioner Roger Goodell wants to speed up the cultural change he's pushing on the league, he doesn't need to make only players feel the pain of his on-field policies.
He needs coaches squirming. He needs owners fuming. He needs everybody fully grasping the reality that if the league actually has become too brutal, then it will take everybody involved to temper its violence.
Goodell already has sent a powerful message through his personal conduct policy, as owners, executives, ...
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