Bill Cowher teaches about melanoma

Updated: May 15, 2012, 10:26 AM ET
Associated Press

NEW YORK -- Bill Cowher wants to teach men about melanoma, a disease the ravages of which he knows all too well.

The Super Bowl-winning coach's wife died of the form of skin cancer in 2010. Now Cowher is the spokesman for a campaign called "Melanoma Exposed." Launched Tuesday, it seeks to educate all Americans -- but particularly men.

"Men are naive to their bodies," Cowher said. "They don't pay attention to their skin like women do."

Cowher coached the Pittsburgh Steelers ...

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