Pepsi to sponsor SB halftime show

Updated: July 24, 2012, 11:13 AM ET
Associated Press

NEW YORK -- Pepsi has scored the Super Bowl halftime show.

The soda giant says it struck a multiyear deal with the National Football League to sponsor the big game's musical performance. Financial terms and the exact duration of the deal were not disclosed.

The Purchase, N.Y.-based company says it also bought 60 seconds of ad time during the big game, which has seen record ratings for the past three years.

Pepsi last sponsored the show in 2007, when the rock musician Prince ...

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