Jell-O promotion targets losing fans

Updated: February 2, 2013, 11:42 AM ET
By Darren Rovell | ESPN.com

The Super Bowl winners get to go to Disney World, the losers get Jell-O?

As a gesture to the sad fans of the Super Bowl losing team, the colorful dessert brand will give out thousands of cups of free Jell-O product in the team's local city on Tuesday.

The promotion will be announced in a commercial celebrating the losing team's prize following the postgame trophy presentation.

"It's a fine line and we don't want to ever come across as rubbing it in," said Greg ...

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