Gus Bradley instilling new attitude

Updated: August 2, 2013, 3:40 PM ET
By Paul Kuharsky | ESPN.com

JACKSONVILLE, Fla. -- As they embark on a rebuilding plan they don't doubt could take a while, the Jacksonville Jaguars are steering clear of things other teams talk about on a daily basis.

Coach Gus Bradley and general manager Dave Caldwell don't talk about winning games or success in standings or statistics.

It's not because of expectations -- which they don't talk about much, either.

It's because the franchise's leaders believe it puts the focus too far out and makes it ...

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