Jeff Fisher, Rams share 'vision'
ST. LOUIS -- After a year off, Jeff Fisher says he is refreshed and ready to take on the challenge in St. Louis.
And this is some challenge: The Rams finished 2-14 this year, tied for the NFL's worst, and have won all of 15 games the last five seasons.
Fisher was formally introduced as the new coach of the Rams on Tuesday after signing a five-year contract. He chose the Rams over the Dolphins.
"My decision was very, very simple," he said. "It was based on a shared collective vision in restoring this franchise to a place of significance. It was that vision that made my decision very, very easy."
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Owner Stan Kroenke said the contract will keep Fisher in place "for a good while."
"I think the more we talked the more comfortable we got," Kroenke said. "Jeff was absolutely what we were looking for. I told him that early on. He's a great coach, a great leader."
Added chief operating officer Kevin Demoff: "The time was now for a bold statement about the future of this organization."
Fisher said his decision hinged on non-economic issues such as the franchise's plan moving forward, and the makeup of the coaching staff and front office.
Fisher said reports the Dolphins were his first choice were not true. And despite the Rams' struggles in recent seasons, Fisher said he doesn't think they're that far off. He said the Rams have holes but didn't want to discuss specifics.
"There's a really solid nucleus here," Fisher said. "Yes, there is."
Fisher said the possibility of the Rams relocating was not a major factor in his decision. Kroenke can move the franchise after the 2014 season if the Edward Jones Dome is not deemed among the top quarter of stadiums in the NFL.
Kroenke was non-committal on the issue, noting that the city's Convention and Visitors Commission is due to make a proposal for potential upgrades on Feb. 1. He did make a reference to his investment in St. Louis.
"I've been around here a long time," Kroenke said. "Contrary to a lot of reports, I haven't taken a lot of jack out of the market. I have put a lot of jack into the market. We'll see how that process works out."
Fisher will have a role in the hiring of a general manager, and said several times that decision-making will be a collaborative effort. The Rams have targeted about a dozen candidates, a handful of whom they've already interviewed.
The Rams did not confirm any assistant coaches and Fisher said only that he had some "very good options."
League sources have told ESPN's Adam Schefter that New Orleans Saints defensive coordinator Gregg Williams is expected to join Fisher's staff in the same role.
My decision was very, very simple. It was based on a shared collective vision in restoring this franchise to a place of significance. It was that vision that made my decision very, very easy.” -- Jeff Fisher
Though the Rams had not confirmed the hire, Saints linebacker Jonathan Vilma tweeted "Gregg williams is a great coach, I wish him luck in st Louis."
As for the offensive coordinator position, a team source told ESPN senior NFL analyst Chris Mortensen that Fisher will interview former Raiders coach Hue Jackson on Wednesday.
Williams was in the final year of his contract and became available after the Saints' 36-32 playoff loss to the San Francisco 49ers on Saturday.
Williams has called Fisher one of his closest friends in the coaching business. They were together in Tennessee from 1994-2000.
Jackson will be the second candidate under consideration for the job after Fisher visited for part of the past two days with former New York Jets offensive coordinator Brian Schottenheimer, who is a favorite for the position but has yet to receive an offer, sources told ESPN. Jackson has received a strong endorsement from Bengals coach Marvin Lewis, who has served on the league's competition committee with Fisher.
Packers quarterback coach Tom Clements is also on Fisher's list of offensive coordinator candidates but Fisher will reassess his list after interviewing Jackson, a team source added.
Fisher inherits a franchise with a recent history of futility, averaging three wins per season under Scott Linehan, interim coach Jim Haslett and Steve Spagnuolo.
The 53-year-old Fisher sat out the 2011 season after 17 years in Tennessee. His long stint with the Titans included a Super Bowl matchup against the Rams in 2000 in which Tennessee fell 1 yard shy of forcing overtime in a 23-16 loss. The Titans won three division titles and made six playoff appearances under Fisher, who stepped down a year ago as the league's longest-tenured coach, saying he needed a break.
Yet after the Rams fired Spagnuolo, Fisher's name immediately jumped to the top of the search list.
The Rams had an advantage in the bidding against the Dolphins since the new coach's agent is Marvin Demoff, Kevin's father. Former coach Dick Vermeil was a consultant in the process, with Kroenke playing an active role.
He's was a player, he's been through those battles, he's been through training camps. He still knows what it means to be sore, to go through that rigorous process. I think it's instant respect.” -- Rams LB James Laurinaitis
on Fisher's hire
Kevin Demoff said the relationship was beneficial as an ice-breaker, but afterward the Rams' offer stood on its own.
"I'm sure there's a comfort factor but obviously he knows a lot of people in this league," Demoff said. "This wasn't about our relationship, this was about his vision for the Rams meshing with our vision.
"That's what really sold him on being here."
Fisher was interviewed twice, once in Denver where Kroenke owns the Nuggets and Avalanche, and again in St. Louis where he toured facilities and met with quarterback Sam Bradford.
"Obviously, he's a tremendous coach," Bradford said. "Everyone that I've talked to that's ever played for him said that he's a great, great person to play for."
Middle linebacker James Laurinaitis, who attended the news conference along with Bradford, was impressed with Fisher's 17-year stay in Tennessee, and the Titans' reputation for toughness.
"That means he knows how to handle many personalities, he knows how to really relate to the players," Laurinaitis said. "He's was a player, he's been through those battles, he's been through training camps. He still knows what it means to be sore, to go through that rigorous process. I think it's instant respect."
Kroenke clearly wanted an experienced hand; Spagnuolo and Linehan both came to St. Louis untested beyond coordinator duties. Spagnuolo, fired along with general manager Billy Devaney, was just 10-38 in three seasons.
St. Louis was considered a franchise on the rise after making a six-win improvement in 2010 and playing for the NFC West title in the finale, but was a total flop in 2011, playing a brutal schedule and decimated by injuries. The Rams haven't had a winning season since 2003, and they had the NFL's worst offense last season.
For all his longevity in Tennessee, Fisher had only six winning seasons, and a succession of 8-8 finishes brought out the critics. His most recent playoff victory came in January 2004, and his most recent winning record was in 2008 when the Titans squandered the No. 1 seed in the AFC by losing in the divisional round.
But Fisher led his team to at least 12 wins four times, and his career record is 142-120 (.542). He coached more games for one franchise than all but six coaches, all Hall of Famers.
The Rams have the second pick in the April draft -- the fourth time in five seasons with either the first or second pick. Fisher also inherits a handful of franchise types including Bradford, running back Steven Jackson, defensive end Chris Long and Laurinaitis.
Bradford was the top overall pick in 2010 and was the NFL offensive rookie of the year, although last year he missed six games with a high left ankle sprain and threw only six touchdown passes. Bradford got punished more in Josh McDaniels' offense, which featured long-developing pass plays that stressed a line that ended the year with three players on injured reserve. McDaniels is also gone.
Jackson shows no signs of slowing down with a franchise-record seven consecutive 1,000-yard rushing seasons. Long developed into one of the NFL's top pass rush threats and Laurinaitis has led the team in tackles all three of his seasons.
Information from ESPN NFL Insider Adam Schefter, ESPN senior NFL analyst Chris Mortensen and The Associated Press was used in this report.